How to Do SEO for Multi-Location Website

Most people assume that big brands and businesses no doubt have best rankings. Well, this is true for some, but when it comes to using non-standard keywords and search queries, it fails to give the same result. Streamlining individual marketing program can prove itself much difficult when working for multiple locations. As, each market caters to a specific domain and that even have different demographic. Here are some different tactics and strategies that you can apply to achieve higher ranking for multiple places.

Always use a single domain:

Managing 20 different websites for a single brand or business can be time consuming and can even be expensive as well. As the domains are indexed separately, you have to optimise each of them to achieve a good ranking. Even, for each of those websites, you have to give ‘contact us’ and ‘terms of service’ pages etc. It makes a lot of sense to geo-target only a specific part of website. By doing all these, you do not even need to change the content, which is not geo-targeted.

Create separate pages for all states and cities you are covering:

Ranking high in each target market is virtually impossible unless you improve your SEO strategy for multiple locations. This means that each location must have a unique URL and sitemap should include each URL and pages. This allows search engines like Google and yahoo to index your content in a proper way. Even, each different page for different locations allows better optimisation with location-specific content, page titles, URLs, heading etc.

Go for directory listings:

This is one of the important factors needs to be done correctly. There are lots of directories available online but if you aim to use specifically for your business, then Google listings could be right choice for you. Google+ allows users and businesses to create specific listings per phone number. Just make sure to follow Google’s guidelines and policies to meet Google’s requirement for each of your location.

Keep updating your citations:

Name Address and phone number or NAP consistency is extremely important for multi-location SEO. Maintaining these simple pieces of data, in which format they are represented is a trait of Good SEO practice. It is also important to have right NAP to reach your business location.

Use of Schema markeup and structured data:

Schema markups and structuring data allow you to add special tags to your content. This makes it easy for Google crawlers to extract information they need and display on search result pages. Traditional search results display the information like page title, URLS and description and content of a page. Schema markup allows businesses to display more information by tagging specific part of the content.

Optimisation of your website for multiple locations would keep you from treating every page as stand-alone website. All you do here is treating each page for each different location individually. It would allow you to analyse the performance for each of those locations in terms of traffic, out ranking competitors or any additional factor required. Local SEO services London could serve you all these with their skills on geotagging and information on demographics

5 Things to Consider before Hiring Any SEO Service

Evolution of the Internet has opened the option of doing business online in the present times. But, online businesses are very competitive and thus, brands collaborate with SEO companies to achieve success. On the other hand, SEO organisations help their clients to stay ahead of competitors and generate higher volume of business. Any reliable SEO service providing brand will help your site gain more exposure in organic searches across the major search engines. Thus, when your brand is found within the top ten or twenty of a SERP listing, chances are high that your target audience will reach your site with greater ease. 

Expansion of your business horizon 

If you want to reap benefits of online advertising, it is important to expand your business horizon. You must be wondering how you can do it? Experts working at any good SEO company will help you on this aspect, making your task easier. In order to achieve this, it is important to optimise the pages of one’s website. When your pages are optimised, your site pops up on SERP results as and when a user enters any of your relevant keywords.

Thorough background check

These days, SEO is a smart investment for any brand, irrespective of its size and domain. Thus, while hiring an SEO firm, you should check out its background carefully. If it is possible, reach out to its former and existing clients to know about the quality of service it provides. A large number of satisfied clients for any SEO company in London or anywhere else indicates its expertise and dedication.

Blending innovation, transparency and ethics 

There are many reputed local SEO agencies in Manchester that provide excellent service based on creative ideas. Actually, success in the field of SEO depends on blending innovative strategies based on Google guidelines with ethical and transparent approaches. It is a good idea to ask the SEO experts about the strategies they will implement to drive your campaign to success before hiring. 

Avoid Google penalties

Comprehensive strategy for search engine optimisation includes working on meta tags and descriptions along with publishing high quality content. Unfortunately, there are some organisations that do not follow ethical, white-hat practices. Every client should stay away from such companies and professionals or else, suffer from Google penalties. Google does not spare any website that follows black-hat practices to boost their prominence across the search engine.

Strategy customisation 

To be on the safer side, you should hire a company that works on your particular industrial domain. It will not be difficult to get such industry-specific service providers as there are many SEO organisations that cater to businesses from a particular domain. Reliable SEO services is all about carefully customising the tested strategies to suit particular needs of a campaign. 

Hiring an efficient SEO firm is vital to get desired results related to business growth and higher profit margins. You should expect to make enough effort before landing at the right place to hire the efficient professionals.  

Put Efforts for SEO Domination on Google

Since the day SEO efforts started turning the market, numbers of algorithm related to organic search results started evolving to meet the demand of online marketers.  Core search algorithms of Google offer the most relevant and quick results that goes accurate for the simple sites with iconic logo. While searching for the relevant result amongst vast data available online, Google has cleverly managed to play the game and cataloged various pages with page ranks and crawler effects in order to understand various links and webpage content. It also helps give result to the users, as per their placed queries. 

With the evolution in online marketing aspect, Google has introduced numbers of adjustment to its algorithm. Panda, Hummingbird, Penguin are the few names of such algorithms. Such advanced algorithms are intended to weed out both the scammers and spoofs, besides modifying semantic searches. 

Fundamental Components of Search

Before succeeding in the world of SEO, fundamentals of Google search engines need to have a closer look. While going through various case studies, it is found that most people look at SEO in the wrong way. Even, people start expecting most, based on less effort on SEO, whereas the actual thing opposes this notion. You need to do most of the work for your SEO efforts to get initial return. At first, it may seem a slow and painful process but ultimately, it will produce the most desired result. Before choosing best SEO services in Birmingham, you need to understand three components that illustrate how the trust on Google’s search results works. Read more to know about these components:

Indexed age: 

Google cares about both your website and content. For a new site that has just started their online business, Google will take much time to rank that website than the site with indexed age. In simple words, indexed age refers to the date when Google has discovered the webpage or the domain through any query. However, indexed age should not be misunderstood with the registered or release date of your website. 

Authority profile: 

Healthy link profile signifies the authority. Quality links are what come from quality content across the web. It cares about the website importance that links your domain and quality content related to it. Besides all these, it looks for IP-diverse links, i.e., your links should not be coming from the same resource. 

Underlying content:

Underlying content is essential for SEO. A good and unique content is what can tether you to Google’s relevancy algorithm. Contents with lots of errors and duplicity can really hurt your website image and drop ranking in the search results. Rather than the lengthy and fragile contents, you should have highly engaging, informative and well-written content so that the readers find it easy to spend good time while reading them. 

After going though all these trust components, you may wish to appear with higher rank and more relevancies in Google’s search engine result pages (SERPs). No matter what Google changes with its step forward, you need to govern your online activities to keep account of your online progress. With good SEO service, guidelines mentioned above may lead you closer to SEO domination on Google in 2017.

3 Common Reasons Why Local SEO Companies Fail to Deliver Success

Evolution of the Internet has opened up unbelievable prospect for businesses in one hand, while on the other, has made the corporate world severely competitive. In this circumstance, demand for local SEO is steadily increasing. However, very few people actually understand how difficult it is to conduct search engine optimisation campaigns for local businesses. According to SEO professionals based in London, there are innumerable factors that contribute to making local SEO unquestionably challenging. These include:

• It is indeed difficult to track results
• Search behaviour of users change too frequently
• Google make frequent changes to its local search algorithms

According to experts at local SEO company in London, a well- executed campaign based on smart strategies can definitely boost business for a local brand to a great extent. However, most local SEO campaigns fail to meet success because of various reasons. Some of the common mistakes relevant to it include the following

Lack of communication between vendor and clients

Most local SEO clients are small business owners who hired SEO firms because they do not understand SEO themselves. Thus, they are ignorant about the typical jargons used by the professionals. Most of the clients believe the yardstick of success in terms of number of phone calls they received and sales registered. Thus, statistics from Google Analytics mean nothing to them and this builds up a major communication gap between the clients and vendor. 

 

Inaccuracy in reporting

It is hard to furnish reports properly for local SEO campaigns in one hand, while on the other many SEO services include both phone calls and organic search traffic details in the report. This practice is not smart after all, as many people actually search by your brand name on the internet and they do not reach you through organic searching. To get a clear understanding about whether the campaign is providing results, you delete the entire set of chosen keywords and then go through Google Webmaster Tool data. 


Smart strategies based on creative ideas   

Many experts rely on outdated strategies that hardly have a chance of success. These professionals stop wearing their thinking hat and intentionally avoid coming up with creative ideas while defining strategies. Actually, this happens with companies that outsource their job to others and do not bother about their own set of strategies. As a client, it is your responsibility to know what your SEO vendor is doing to drive your brand to higher levels of success. 

Competition is unbelievably uphill for businesses when it comes to securing a top position on Google SERP listing. As such, every brand wants to overtake others and gain a more prominent position on Google search result page. It is important to remember, as the ranking for your business improves, the same for some of other competitor(s) drop and vice versa. You actually need to think differently and hire a reliable local SEO agency or for that matter anywhere else, to help with improved online prominence for your brand.