How to Do SEO for Multi-Location Website

Most people assume that big brands and businesses no doubt have best rankings. Well, this is true for some, but when it comes to using non-standard keywords and search queries, it fails to give the same result. Streamlining individual marketing program can prove itself much difficult when working for multiple locations. As, each market caters to a specific domain and that even have different demographic. Here are some different tactics and strategies that you can apply to achieve higher ranking for multiple places.

Always use a single domain:

Managing 20 different websites for a single brand or business can be time consuming and can even be expensive as well. As the domains are indexed separately, you have to optimise each of them to achieve a good ranking. Even, for each of those websites, you have to give ‘contact us’ and ‘terms of service’ pages etc. It makes a lot of sense to geo-target only a specific part of website. By doing all these, you do not even need to change the content, which is not geo-targeted.

Create separate pages for all states and cities you are covering:

Ranking high in each target market is virtually impossible unless you improve your SEO strategy for multiple locations. This means that each location must have a unique URL and sitemap should include each URL and pages. This allows search engines like Google and yahoo to index your content in a proper way. Even, each different page for different locations allows better optimisation with location-specific content, page titles, URLs, heading etc.

Go for directory listings:

This is one of the important factors needs to be done correctly. There are lots of directories available online but if you aim to use specifically for your business, then Google listings could be right choice for you. Google+ allows users and businesses to create specific listings per phone number. Just make sure to follow Google’s guidelines and policies to meet Google’s requirement for each of your location.

Keep updating your citations:

Name Address and phone number or NAP consistency is extremely important for multi-location SEO. Maintaining these simple pieces of data, in which format they are represented is a trait of Good SEO practice. It is also important to have right NAP to reach your business location.

Use of Schema markeup and structured data:

Schema markups and structuring data allow you to add special tags to your content. This makes it easy for Google crawlers to extract information they need and display on search result pages. Traditional search results display the information like page title, URLS and description and content of a page. Schema markup allows businesses to display more information by tagging specific part of the content.

Optimisation of your website for multiple locations would keep you from treating every page as stand-alone website. All you do here is treating each page for each different location individually. It would allow you to analyse the performance for each of those locations in terms of traffic, out ranking competitors or any additional factor required. Local SEO services London could serve you all these with their skills on geotagging and information on demographics
10 Useful Tips to Improve Local Business Marketing Result

Local marketing is different in many aspects, as compared to tarditional marketing. Let us discuss some easy tips to improve the local business marketing of any business. Keep reading to get more local marketing ideas.


    1. Your local SEO should be perfect 
    2. Make a fast-loading and attractive mobile website 
    3. Make a list of Email
    4. Perform craigslist marketing
    5. Use social media
    6. Cross promotion strategies 
    7. Join the organisations of local business
    8. Involve with local events
    9. List yourself in local directories
    10. Demand reviews from happy customers 
    Get loc
    5 Terrific SEO Techniques for Your Local Business

    As a local business owner, you may give two thoughts on why your geographically limited profession requires the much-talked SEO. Well, the answer is simple and general like in any other stance of competition; to get referred to your target audience first, rather than your competitors. 

    Why Local SEO is Important to Your Business ?

    Have you ever thought that among the existing residents of your locality, there might be new ones pouring in? What about the situation, where an individual is probably looking for your profession for the first time? People from outskirts may also be interested to travel a bit far to get better services. In all of these conditions, you require SEO to let search engines convey about your presence in the web search results and maps. 

    Yes, local SEO strategies are different from general techniques. As an owner of bakery, clothing, repair, cleaning or other types of businesses, you may not be someone who knows about the wide world of SEO. However, there are organizations to help you with local SEO marketing services , in a less complicated but organized manner to let your online presence be ranked at top position for maximum conversion. 

    Top 5 Advanced Local SEO Tactics and Strategy for Your Business

    1)Your Own Local Business Page

    This is the first and foremost thing required to be done in local SEO. Search engines used widely all over the world include Google, Yahoo and Bing. The first priority should be to create a local business page in all of these three search engines. You will have to maintain the three different listings and dashboards accordingly. With local SEO services for businesses, the agency you will hire will begin this process by filling-in information about your precise location, working hours, contact number etc. 

    2)Optimizing the Business Page 

    Optimizing your local business page also involve adding sufficient amount of good quality pictures. Categorizing your business is another vital factor; as search engines do not display businesses, which are not categorized. Moreover, it helps the individuals in need to understand the purpose of your profession and the services you facilitate. 

    3)Persistent Presence of NAP ( Name, Address and Phone Number )

    Proving Name, Address and Phone Number (NAP), does not end any responsibility. For flawless application of local SEO marketing, it is mandatory to maintain a format of NAP is all of your business listings. There is no need to panic, in case you have your business already listed. Just claim the listing or otherwise known citation. 

    4)Reviews for Your Online Business 

    Another way Google determines your authenticity is by looking at the reviews your website receives. There is no need to fake them, as a simplified and well-presented website will entice your consumers to leave a positive review. Else, you can talk with your buyers at the store itself and ask them to leave a review as per their experience.

    5)Timely Upgrade Your Website

    With growing struggle in business, it is fundamental that you leave no stone unturned. Local Search Engine Optimisation requires optimizing your page to meet the search engine ranking standards. Say for example, if your webpage lacks the presence of the name of your locality, then how will it get good rank in the local search results?

    To gain more and more trust of the search engines and visitors, you need to put relevant and superior quality content in your webpage. Meaningful photos will automatically convey a lot to your visitors about the amazing job done on your part without raising any hesitation.
    5 Things to Consider before Hiring Any SEO Service

    Evolution of the Internet has opened the option of doing business online in the present times. But, online businesses are very competitive and thus, brands collaborate with SEO companies to achieve success. On the other hand, SEO organisations help their clients to stay ahead of competitors and generate higher volume of business. Any reliable SEO service providing brand will help your site gain more exposure in organic searches across the major search engines. Thus, when your brand is found within the top ten or twenty of a SERP listing, chances are high that your target audience will reach your site with greater ease. 

    Expansion of your business horizon 

    If you want to reap benefits of online advertising, it is important to expand your business horizon. You must be wondering how you can do it? Experts working at any good SEO company will help you on this aspect, making your task easier. In order to achieve this, it is important to optimise the pages of one’s website. When your pages are optimised, your site pops up on SERP results as and when a user enters any of your relevant keywords.

    Thorough background check

    These days, SEO is a smart investment for any brand, irrespective of its size and domain. Thus, while hiring an SEO firm, you should check out its background carefully. If it is possible, reach out to its former and existing clients to know about the quality of service it provides. A large number of satisfied clients for any SEO company in London or anywhere else indicates its expertise and dedication.

    Blending innovation, transparency and ethics 

    There are many reputed local SEO agencies in Manchester that provide excellent service based on creative ideas. Actually, success in the field of SEO depends on blending innovative strategies based on Google guidelines with ethical and transparent approaches. It is a good idea to ask the SEO experts about the strategies they will implement to drive your campaign to success before hiring. 

    Avoid Google penalties

    Comprehensive strategy for search engine optimisation includes working on meta tags and descriptions along with publishing high quality content. Unfortunately, there are some organisations that do not follow ethical, white-hat practices. Every client should stay away from such companies and professionals or else, suffer from Google penalties. Google does not spare any website that follows black-hat practices to boost their prominence across the search engine.

    Strategy customisation 

    To be on the safer side, you should hire a company that works on your particular industrial domain. It will not be difficult to get such industry-specific service providers as there are many SEO organisations that cater to businesses from a particular domain. Reliable SEO services is all about carefully customising the tested strategies to suit particular needs of a campaign. 

    Hiring an efficient SEO firm is vital to get desired results related to business growth and higher profit margins. You should expect to make enough effort before landing at the right place to hire the efficient professionals.